My photography website has always been So Shoot Me!®. Well, not always. For some years before that, it was So Shoot Me!™. (The current website was originally built in May of 2009.)
Notice the difference in the names? In both cases, the name is trademarked. But in the first case, there’s a ® at the end, because it’s a federally-registered trademark. Cost me a bit of money to have that done.
Now I’m finding that it’s costing me bundle after bundle to protect my mark – way more than most people might think, and so far more than I make off selling my photography itself. (My images have sold for as much as $1500-$2,200 per print. Still, the trademark protection costs are too high.)
And so, I’m finding myself at a crossroads in my thinking. To be frank, it’s part of the reason I haven’t been blogging for some time: I hate continuing to put effort into something when I’m not sure of the direction I want to take it.
I think I’ve made a decision. Now that the new “dot photography” domains are available, I’m exploring a switch to RickHorowitz.Photography, although I admit to not being completely comfortable with it. Or maybe “not very happy” is the right way to put it. [Read more…]